Is Google Planning a Facebook of its own?
Google UX researcher Paul Adams laid out the full gamut of challenges for today’s web designers.
It’s a topic of great importance for every product designer, interface designer, web startup and social media consultant struggling with social groups in the online space.
Check out the slide presentations:
Google’s New Social Networking Initiative
To sum up it concludes that:
a) All friends are not shared
b) Who actually influences you to buy a product?
c) Trust factor cannot be ignored.
Powerful stuff..must go through the presentation.