By admin March 6, 2012 Leave a Comment

Nice article about how large companies like IBM use social networking tools.

Most of us use social networking software like Facebook, Twitter and LinkedIn for a variety reasons. This article describes how a big company like IBM has been harnessing social networking to foster innovation, effectiveness, and efficiency.

According to the article -”A major driving force was the need to keep members of a huge company connected. With more than 380,000 employees (of which almost 50% are mobile) and 200,000 contractors in 170 countries at 2,000 locations, keeping employees connected is not easy.”

 

IBM uses a variety of social networking tools to facilitate mass collaboration. IBM is harnessing social networking to foster innovation, effectiveness, and efficiency. The applications not only match, but also help shape, the culture of the firm.

This practice has also been accelerating the formation of a collaborative culture inside IBM.

Authors:

Ann Majchrzak

University of Southern California (U.S.)

Luba Cherbakov

IBM (U.S.)

Blake Ives

University of Houston (U.S.)

Resources:

http://asmarterplanet.com/studentsfor/blog/2012/02/how-ibm-uses-social-networking.html

http://www.simnet.org/resource/group/0F59E34E-CD05-4889-AAD6-7C2891934489/documents/harnessing.pdf

 

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