Pinterest – A Hot new Social Networking Site
Pinterest is a social network that allows users to share, organize and discover new interests by posting (also called pinning) images or videos to their own or other’s pinboard. Pinboard is a collection of things usually with a common theme.
Pinterest can be a really valuable tool for people with a specific purpose in mind. For example, people create board for each room in the house and then pin decorating ideas on it. Cooks can keep online recipes. Student can bookmark tutorials required to complete their project.
How is it Social
To find pinners, access everything and filter boards by category. Wherever you find good pin, you can repin it, like it, can leave comment or you can follow its updates. If you find it very interesting you can even follow all the boards of that pinner.
You can tweet or share pins on facebook.
Pin: A pin is an image added to Pinterest. You can link to an image from a Web site or upload an image from your computer. Pins can include captions, like “A great way to reuse a coffee creamer bottle.”
Repin: Once something is pinned, it can then be repined by other Pinterest users. This is how content spreads virally. If you see something you like on Pinterest.com, repin it to share it with your friends.
Board: This is where your pins live. You can have separate boards for subjects such as a wedding, rooms in your house or favourite recipes.
- It emphasizes pictures over text.
- It has initially appealed to mostly women, who have in turn pinned and re-pinned more interesting content.
- It is relatively easy for new users to sign up and then crawl the net to “pin” images they like and “re-pin” images from others they follow. Furthermore, users can create as many boards as they want and pin things on them sensibly, like filing things in folders.
How do I get register?
Pinterest is currently invite only. To register for Pinterest, new users must receive invitation from a friend already registered on Pinterest or request an invitation directly from the Pinterest website. The registration process currently requires users to link their Pinterest account to their facebook or twitter account. Users choosing to log in via Facebook must currently be using (or opt in to) Facebook’s “timeline” format.
How do I get started on Pinterest? How do I set up my Pinterest page?
Once you get invitation. The steps are:
- Create profile page. Add your profile picture, write a short bio.
- Install ‘Pin it’ button. Getting this button will allow you to organize content from all over the web.
- Create a board. You have to select one out of 5 templates: Products I Love, Favourite Places & spaces, Books worth reading, My Style pinboard and for the home.
- Get Pinning. After creating pin boards that fit your interest, you can pin images on it either from your computer or from the web. Add description to your pins. Insert hyperlinks. This will direct people to your site. That’s it.
What you can do on Pinboard?
- You can save all the images you find online in a single, streamlined place.
- You can pin any image from any website using the simple “Pin It” button, also known as the pinmarklet.
- You can create unlimited boards about anything and everything that interests you.
- You can organize your pins onto themed pinboards.
- You can discover anything from new recipes and travel destinations to birthday cake ideas and decorating tips.
- You can follow other Pinterest members (or just the boards you like).
- You can contribute new pins to someone else’s board, if their settings allow it.
- You can repin another member’s pins onto your own board.
- You can comment on your favorite pins.
- You can mention another Pinterest user when commenting on or describing a new pin.
- You can share your pins on Twitter and Facebook.
- You can like a pin, which will add it to the “likes” section of your profile.
- You can invite others to follow you on Pinterest with cute buttons.
How Pinterest works for your business?
- Don’t over-promote yourself. You can pin the images on your own website but keep this to a minimum. Give proper description and proper tags on the image.
- Follow people in your industry and re-pin their images when you like them. Also commenting on others’ images will help you build a larger following.
- Add a “Pin This” button to your website to remind people to pin your images.
- Make sure you properly source the images you pin.
- Follow the leaders. A couple of great companies to follow are Kate Spade and GAP. They may not be in your market, but you will learn from their strategies.
How to use Pinterest for marketing?
The biggest challenge for companies to market on pinterest is the Visual Content. Here are some ideas of visual content you can post:
1. Visual Content you already have
You must have few photos related to your company. Right? If so, make a board ‘Company Culture’ and pin those photos. Have employee’s photographs? Create a board ‘Executive Management’ and pin their photos including bio of each executive.
2. Visuals from Blog Articles
Add some pics to your blog articles. Create a board. Pin those pics, give their link to blogs or you can also pin visual highlights of your blog.
3. Info Graphics and Data Charts
If you have any industry data that can be visualize, do so. You can even add excel charts with a nice headline.
- Book Cover
If you have created any e-book, white paper or press release. Create a screenshot of it and add it to the board that’s collection of papers.
- Photos of Customers
You can add photos of your customers and their feedback.
Summary – At the End of Day
- Create a User generated pinboard. This will give you a great opportunity to involve fans & customers in your marketing.
- Add Pin-It button to your website. Just like other social media websites this will also help you.
- Add links in description of your pins.
- Pinterest can Pin videos too so go ahead and create a Video Gallery and pin it.
- Users can use hashtags to tag their pins. Create a pinboard around it, tag it with a hashtag you’re also using twitter & Google+ and get advantage of cross-channel campaign.